No matter where SMEs sell, on a marketplace or your own hosted store, social media is a perplexing problem for many. Especially micro business owners, who do typically may only have one additional person or family member that helps them, often find themselves struggling to maximize social media. Certainly, almost everyone does some social media, and any social media is better than no social media, but in many cases it only takes a few tweaks to improve the success of a social media strategy.
As many SMEs use the postal service for shipping, this is just a reminder that USPS will increase postage rates on Sunday, January 21. The changes will raise Mailing Services product prices approximately 1.9 percent, while most Shipping Services product prices will increase an average of 3.9 percent. First-Class Mail single-piece forever stamps will increase 1 cent to 50 cents. But more important are some of the Priority Mail increases as they will impact shipping costs.
Online fraud attempts increased considerably during the holiday season compared to a year ago. Fraud attempts between Thanksgiving Day to December 31 grew by at least 22 percent, while overall online transaction volume was up 19 percent. That is the information provided by ACI Worldwide, an electronic payment processor that executes $14 trillion in payments each day. The data was gathered from ACI ReD Shield, which detects and prevents CNP Fraud activity.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".