“I don’t feel safe in this world no moreI don’t want to die in a nuclear warI want to sail away to a distant shoreAnd make like an Apeman” -Apeman, The KinksWhile I don’t have evidence for it, I think the durability of religious faiths is intrinsically linked to the allegorical strength of their founding myths. One of the most beautiful of these is the Judeo-Christian tale of Adam and Eve.
We live in the golden age of productivity nonsense. Manic purveyors of self-actualizing broductivity bullshit like Tim Ferris and Ryan Holiday abound in every online recommended reading list, while sites like inc.com and Fast Company excitedly report on what Elon Musk or Warren Buffett’s latest farts smell like. This is not to say that there is no useful productivity advice out there. The problem is none of it sticks.
For whatever reason, nobody seems able to shake the nerds vs jocks thing when it comes to sports analytics. Here for example is some blowhard (don’t even know his name, don’t care) going on about how the pythagorean theorem can’t help someone understand why a defensive line is bad. I mean, this video’s pretty funny. It hits on all the relevant stereotypes of old school media people who clearly fear analytics’ encroachment on their way of talking about sports.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".