One of the many sad ironies of the appropriation of Stoicism on the part of legions of Silicon Valley tech bros is that it fundamentally trips over the core ideal at the heart of the Greco-Roman school of philosophy. It is this: virtue — ie our ability to be fundamentally good, decent human beings — is the sole good in life, and everything that is outside of our control — including our wealth, our social status, and ultimately our work itself — is as ‘nothing’ to us. At first, this sounds absurd.
A few weeks ago, I argued with a friend over coffee that Instagram photos of soccer analysts holding trophies over their heads will do far more to popularize footy analytics than any Sky Sports analyst making passing mention of Expected Goals. Well today we can do one better: a video. I have no idea if some Canadian (or American) sportswriter is planning to write a book about Toronto’s record-breaking 2017 MLS season.
There is a concept in Buddhism known as ‘co-dependent arising,’ also referred to as ‘dependent origination.’ Though impossible to break down in a few pithy words, the idea is that nothing exists for itself, but the existence of one thing depends on the existence of everything else. The Vietnamese Zen Buddhist teacher Thich Nhat Hanh explains it like this:Mainstream productivity culture, however, sees the world differently.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".