The first time I realized I had the ability to make someone laugh was in the gift shop at Dollywood. My friend V.J. and I had—through, no doubt, an error in judgment by one of our parents—obtained a whoopee cushion. We blew it up, hung quietly near the clothing racks, waited for a browser to approach, and squeezed it with all our might. It erupted into, as the whoopee cushion put it, “a real Bronx cheer” that echoed throughout the store.
In the final years of the 17th century, a bunch of rich merchant sailors drafted a proposal for Queen Elizabeth I. For years, they'd been sailing to India to trade spices on an ad-hoc basis, one Queen-approved charter at a time. Investors would form a committee to pool their resources, send off a ship, and, when it returned with spices or riches, they'd dissolve the group. The new crew proposed an indefinite charter during which it would hold a sanctioned monopoly on trade with India.
On a Wednesday night in October, Grand Avenue was blanketed in a haze from the North Bay fires. But inside the restaurant Boot and Shoe Service was an oasis: a river of piano notes burbling from the bar area. There was piano player Joel Robinow. With one hand cascading over the keys and the other bringing a sweating ginger-mint "mocktail" to his lips, he hit every note perfectly — except those he didn't, but he faked it well enough to fool everyone. He sung angelically and mumbled jokes in between.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".