At the outset, Ourglass, based in Campbell, Calif., thought it was going to be selling hardware products to bars and restaurants. But why do that when you can give all that away and sell lucrative sponsorships? And how? By making the TV smarter of course. “Making TV smarter” has been the mantra for many a failed startup over the years.
In Singapore a green bird sat in the gutter, still as humidity. One wing had taken flight, leaving the other alone and wanting. Birds calling down above me, but this one Had sung it’s last song. In Singapore I am upside down And whirl in circles like double samaras, Thankful for the lost cool wind that finds me. Now i am in the gutter looking up, like Wilde, Absorbing the stars as they call to us, Me and the broken green bird. Come to us and shine a light for someone you love They say.
I can’t say I’m proud of working my way through the vices in this column. But if I do get to sloth, please somebody stop me. Let’s see, there was that time I wrote about an app to help you party and hook up with foreigners when you travel. Then of course I helped you get your high on with an app that led you by the nose to the nearest dispensary. So what now? Alcohol, naturally (something with which I have a passing acquaintance.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".