It is not surprising that bad actors are moving to CNP fraud; it is the easiest way to access money, products, and services. The key to cutting down on fraud is authentication and differentiating a real customer from an impostor. Multi-factor authentication is the best defense against CNP. By combining four factors – “what you know,” “what you have,” “what you are” and “what you do” – banks and merchants create an almost impermeable barrier. So what does that look like?
Authentication is the root of the fraud problem. In other words, correctly identifying a valid customer, instead of an imposter who has the legitimate customer credentials, or a valid online transaction from a fraudulent one. And the user's beavior may be the best way to vet identity. Hackers have already cracked the code on device identification, static data element matching, and static usernames and passwords.
A boost from better biometricsSolutions based on consumer behavior and interactional signals now lead the way to provide more customer safety with less friction on their experience and less fraud in the marketplace. An excellent example of balancing security and user experience is the layering of behavioral biometrics with solutions such as Mastercard’s Identity Check Mobile or fingerprint sensors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".