Some 10 years ago, Jason Mark Angsuvarn, then an entry-level strategist at L.A. agency RPA, became obsessed with dirt on his kicks. Every night, the sneaker aficionado says, he spent an inordinate amount of time using a homemade concoction of warm water, dish soap and OxiClean to get them squeaky clean. But his compulsion, and the time suck that resulted, led to the idea for Jason Markk, a high-end sneaker-care brand sold at retailers like Undefeated, J.
On the surface, tomandlorenzo.com is a fashion blog enamored with celebrity style, particularly of the red-carpet variety. But Tom Fitzgerald and Lorenzo Marquez, the now-married duo who began the blog in 2006 as a "Project Runway" fansite, have far more in mind: They offer up frank, sometimes impolitic, but never personal commentary that breaks down the symbiotic relationship between high-end fashion, Hollywood and marketing.
Porn bots are the bane of many a Twitter user (or so we've heard), but Pornhub is hoping that its own artificial intelligence system can help it organize the user-generated content posted on its site. The site's AI system, reports Engadget, "will scrub through every frame of every video in its catalog. The system has been fed thousands of images of specific models and acts to create a database of names, faces and positions." (Amateurs, notes Engadget, will remain anonymous.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".