Rex Geveden was 8 years old when U.S. astronauts landed on the moon in July 1969. “We all watched that on television … my parents woke me up at night for it,” he recalls. “It had a profound influence on me, and it caused me to be interested in science.”The moon landing inspired the Mayfield, Ky., native to earn bachelor’s and master’s degrees in physics and go on to work for NASA, eventually becoming one of its highest-ranking officials.
I recently visited the College of William & Mary’s business school on the day it was celebrating the 50th anniversary of its MBA program. I had come to the Raymond A. Mason School of Business, however, to check out more recent developments, including an entrepreneurship center with big ambitions. “Entrepreneurship” has been a buzzword in business schools for some time.
In May, a “ransomware” attack locked up the data of more than 230,000 computers in over 150 countries around the world. Using a computer virus called WannaCry, hackers held the data for ransom, demanding their victims make payments of $300 each in bitcoin, a difficult to trace digital currency. The incident was just the latest example of the large-scale business breaches that grabbed headlines in the U.S. and abroad.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".