Airbnb Co-founder and CEO Brian Chesky framed the essence of entrepreneurship when he said, "Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes." This moment often elevates someone to create new value for business, the economy and society, and eventually for themself. After interviewing 750 CEOs, here are five of America’s great entrepreneurs -- across a broad spectrum -- who you probably haven’t heard of … yet.
Tim Cook once shared his philosophy for growth in technology, “You want to be the pebble in the pond that creates the ripple for change.” I have enormous respect for Tim Cook. Imagine when your job is to continue the growth after your predecessor – who happens to be Steve Jobs. As we know, Cook has driven Apple to continue its dominant growth and ‘create the ripple for change’. In thinking about our future, it’s clear that digital is the engine driving business, the economy and society.
Jeff Bezos, Amazon CEO shared a concept we all can agree on, “What's dangerous is not to evolve.” But he then explained a different approach to transformation, “I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.” Though counter-intuitive, it rings true for many of our great innovations. As CEOs look to innovate and lead industries, they often seek both unexpected and fundamental insight.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".