Finance and HR departments, bucking the “you’re from Mars, we’re from Venus” conventional wisdom, were the first back-office functions to align some of their processes in an attempt to improve and speed decision-making. But now the numbers people and people-people are going a step further, with 35% of companies planning to create a shared finance and HR function within a year, according to a recent survey conducted by MIT Technology Review and commissioned by Oracle.
The restaurant business is a notoriously relentless one, with rising labor and food costs, perishable merchandise, ever-changing consumer tastes, and a wide range of other variables squeezing profit margins. The chains and individual restaurants that understand their customers, supply networks, and operations best stand to get a leg up on their competitors. For that reason, it’s an industry ripe for the insights delivered by advanced data analytics.
Every generation seems to think its economic future is at dire risk, from the Panic of 1893 to the present. OPEC-induced oil shocks and runaway inflation rattled consumer confidence in the 1970s. “Japan Inc.” and other foreign competitors started menacing the Western manufacturing establishment a decade later, portending a shift in economic power and the birth of the “Asian century.” The 1990s brought relative prosperity worldwide, only to collapse as the dot-com and, later, credit bubbles burst.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".