As in “views-per-minute.” That’s when you divide the number of views by the time it takes to write a post. For example, if it takes me an hour to prepare an entry and 60 people read it, that’s 1 VPM. Not great, but I’m not the Huffington Post or New York Times. On the other hand, if it takes an hour and you only get one view, that’s .016 VPM and that sucks. Of course, we’re talking math here…I bring this up because I have a decision to make.
Came across this story in The New York Times a few weeks ago about Wal-Mart “University.” Made me sad for some reason. Look, I realize that I and a lot of my friends, associates, colleagues, etc., live in large metropolitan areas so maybe our experiences are a bit skewed. And even though I grew up in relative deprivation as a member of the lower-middle class, I still had expectations of being able to go to college and have that “better life” parents want for their kids.
It’s football Sunday, and I have a pit in my stomach, and a sickening sense of deja vu. Who knows what the day will bring? I do know the source of my disquiet. It is the stench of bigotry as a demagogue stirs the potent cauldron of racial division. I want to say, this is so unnecessary. We have so many other things we should be worrying about. But of course now this is real, and it must be called out. This is an age when no one can be neutral.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".