In 2016, Donald Trump was elected President of the United States, the Chicago Cubs won the World Series, and the HoseMaster of Wine won a Louis Roederer International Wine Writers’ Award. Which was the unlikeliest? The answer is (D): all of the above. For the past six years, as part of my prison release program (I received a 10-year sentence for impersonating a sommelier, which is what I thought sommeliers do), I’ve been writing a satiric wine blog called HoseMaster of Wine.
You can't be in the wine business and not know an astonishing amount of people with drinking problems. And yet I cannot remember ever reading about that particular subject anywhere. Occupational hazard? Just part of the job? Is that why we don't talk about it? I've never been a boxing fan.
You know what's wrong with Bordeaux? I'll tell you what's wrong with Bordeaux. It's made by French people. Did you know that? Yeah, totally made by French people. So no wonder I didn't like any of the 2015 Bordeaux I tasted-French people are losers. You know what happens when they have a challenging vintage?
I wondered what the wine world would look like in 2018 back in 1988. I think I nailed it. It wasn't easy being a blogger back then compared to now. I had to do it without the internet. https://t.co/59s2bsYSnS
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".