Learning has always figured prominently in Laurie Barkman’s life. But that’s not surprising given she was raised in family of teachers. Like many others before her, she entered the restaurant industry in a bid to finance her own education, but immediately fell in love with the notion of providing customer service. She soon enrolled in the hotel- and restaurant-management program at Winnipeg’s Red River College, hoping to build a career in the restaurant business.
Welcome to a new year. With the arrival of 2018 comes the reality that the hotel world is expected to post a solid year. Occupancies are up,RevPAR continues to grow and Canada is billed as a top destination.But tempering the news is the reality that uncertainty has now become a part of our lives; political policies, geopolitical tensions and financial concerns are at an all-time high. In fact, in 2017, the Global Policy Uncertainty Index, which began in 1997, hit an all-time, 20-year high.
It’s time to turn the page on a new year. As technology continues to impact our personal and professional lives, time seems to march faster. And, here we are, once again shaking our heads and wondering how another year could have already passed. As we wind down 2017 and look ahead to the holidays, it’s time to salute the people and companies that have managed to stand out from the crowd — our 2017 Pinnacle Award winners.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".