Ross Graber on Muck Rack

Ross Graber

Connecticut, USA
Analyst, Sirius Decisions

B2B Marketer and SiriusDecisions analyst. Champion of meaningful B2B marketing measurement. Researcher, writer, speaker. All things Marketing Operations.

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@RossGraber — 1,685 followers, 2,459 tweets

RT @MattSenatore: Marketing should refocus message during pipeline review meetings w/sales. Good suggestions @RossGraber #b2b #sales https://twitter.com/i/web/status/940203125511786496 
RT @jlanebaker: Is #marketing claiming victory, while #sales targets get missed? @RossGraber suggests how to avoid tone-deaf report…  https://twitter.com/i/web/status/938140953369563141 
RT @MaggieFachini: Is #marketing claiming victory, while #sales targets get missed? @RossGraber suggests how to avoid tone-deaf reporting…
@SamMelnick @AllisonSnow Top pitfalls I see relate to clarity of use case & user preparation. In b2b, attribution can be a powerful analysis tool, but won't show marketing's impact. Co's also need to prepare users to interpret data and take action. Just assuming users will know what to isn't a good plan.
RT @BCAppelbaum: I did not anticipate that one decade after the financial crisis the federal government would already regard the financial…
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