Ross Graber on Muck Rack

Ross Graber

Connecticut, USA
Analyst, Sirius Decisions

B2B Marketer and SiriusDecisions analyst. Champion of meaningful B2B marketing measurement. Researcher, writer, speaker. All things Marketing Operations.

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@RossGraber — 1,656 followers, 2,382 tweets

Oct 05, 2017

It took centralization of mkting funding 2 ensure that standards were adhered to - instrumental to transformation @BrissonCyrille #SDSummit

Oct 05, 2017

50% of audience claims to have a dedicated content operations team in place @JulianArcher @Christine_Mktg #SDSummit > Progressive group!

Oct 05, 2017

Corporate, region and country need to arrive at an agreed localization driven by the need for local differentiation @JulianArcher #SDSummit

Oct 05, 2017

Most attendees feel that content goes to waste b/c users don't know about it - 35% @JulianArcher @Christine_Mktg #SDSummit

Oct 05, 2017

When companies have multiple content libraries, content is too difficult to find - and too much goes unused @Christine_Mktg #SDSummit

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