When Juicy Couture took over the trend landscape in the late 1990s, original founders Gela-Nash Taylor and Pamela Skaist-Levy knew from the get-go they were poking fun at high fashion. The duo's line of fitted, sexy tracksuits—the latter definitely a first—came from of all places, Los Angeles, which did not have the same fashion street cred at the time that it does now. To include Couture in the name said it all.
What qualifies as Couture—custom-made, exquisite fabrics, embellishment, and artisanal craftsmanship—is not just limited to gowns and dresses. This season, handbags are also getting in on the action as demonstrated last week during the Spring/Summer 2018 Haute Couture in Paris. For the first time during the week, three accessories designers showed their handcrafted approach to bags that offer an alternative to “on-the-shelf” RTW bags.
The coolest fashion brand in L.A. just got cooler. In fact, it’s so cool, you probably haven’t even heard of it. For its new Spring 2018 pop-up with Maxfield, which bowed with a cocktail party last night, new label Adaptation is bringing back those skate classics of yore—think a special reissue of some Vans favorites, a riff on Ocean Pacific’s classic corduroy board shorts, and Dogtown logo shirts. Also on offer is a custom board, designed by the legendary Dogtown skate crew themselves.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".