Roy Rivenburg on Muck Rack

Roy Rivenburg

Verified
Southern California
Freelance Writer and Editor — Freelance
View as a list

Portfolio

PEW MAKERS TRYING TO KEEP WORSHIPERS SITTING PRETTY Washington Post

PEW MAKERS TRYING TO KEEP WORSHIPERS SITTING PRETTY

In the quirky world of pew sales, companies pose their products in front of Yosemite Falls, engage in church-seat espionage and offer tubs of corned beef to island chieftains. They also conduct important pew research on such topics as the relation between bench comfort and sermon attention spans. And, in the eternal quest for pew perfection, they pioneer such technical breakthroughs as the talking pew and the reversible chair. "The average person doesn't think about where pews come from," said Durand Overholtzer, whose church furniture company, based in Modesto, Calif., is one of the giants of pewdom.

July 15, 1994 Go to Article