There's a healthy debate right now about South Korean cars versus their Japanese rivals and a growing perception that, more than anything else, Korean cars are synonymous with quality. In many ways the rise and rise of Kia and Hyundai mirrors that of Nissan and Honda back in the 1970s. Backing up that statement is the fact that a recent J D Power quality study rated South Korean brands as Number 1, ahead of their Japanese competitors.
Three years is a long time in the world of motoring. The pace of change is that quick. Illustrating the point is the revised Lexus NX300h. It boasts, says Lexus, “a package of revisions and improvements, covering exterior and interior styling, safety, driving dynamics and equipment features”. And this to a car I still think of as “new”.
In a world focused on finding cleaner ways to power cars, Toyota has been leading the charge – an electric one! The Japanese company nailed its colours firmly to the hybrid mast at the turn of the century, introducing the original Prius to Britain’s roads. It was viewed initially as something of a novelty, with a dash of scepticism thrown in, and back in 2000 there were just 184 UK customers who bought into the concept – and the car. How times change.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".