--- title: "Ruepoint is now Muck Rack | Muck Rack" description: "We joined forces to deliver award-winning tailored Media Intelligence to the Muck Rack platform. Combining advanced media monitoring, industry leading tech and customized insight consultancy, we help you inform strategy decisions and demonstrate impact." source: "https://muckrack.com/ruepoint" last_updated: "2026-05-19T11:30:36.592871" --- # Ruepoint is now Muck Rack We joined forces to deliver award-winning tailored Media Intelligence to the Muck Rack platform. Combining advanced media monitoring, industry leading tech and customized insight consultancy, we help you inform strategy decisions and demonstrate impact. ## Last updated May 19, 2026 ## **An extension of your communications team** ### Protect and strengthen brand trust We uncover the stories that shape your reputation - helping you build trust, anticipate risks and inform strategy across every part of your business. ### Work with experts who know your industry Our team interprets coverage to surface what matters most to you. Every insight comes with context, recommendations and a clear path forward. ### Tailor reports to your audience and goals From board-ready briefs to daily digests, every deliverable is designed to land with the right audience. ## How do you prove the true value of communication? ### The ultimate guide to measuring the value of communications Over 70% of PR professionals feel pressure to focus on vanity metrics but struggle to demonstrate the real business impact of their work. * Learn how to define impactful KPIs * Understand the integration of advanced measurement tools * Discover how to turn data into actionable strategies * Focus on value measurement, not vanity metrics ## Built on proof. Backed by people. ### 100+ certified analysts ### 1M+ sources monitored globally ### AMEC award-winning team ### Thousands of PR teams trust Muck Rack ## Learn more ### Getting started with media intelligence A practical guide to media intelligence for PR teams, covering strategy, measurement, tools, and how to move beyond basic monitoring. ### Measuring the value of communication ### Media monitoring with AI and integrated analytics Discover how to track brand mentions, monitor media coverage and measure PR success using AI-driven media monitoring tools and proven strategies. ## Not sure where to start? Talk to our experts! ## FAQs ### When did Ruepoint become Muck Rack? Ruepoint became a part of the Muck Rack family in January 2025. Following the integration of teams and technologies, we unified under the Muck Rack brand in May 2026. ### How is media intelligence different from media monitoring? Media monitoring shows you what’s being said. Media intelligence explains why it matters. While monitoring tracks mentions, media intelligence adds context – analyzing coverage, spotting trends, measuring sentiment, and surfacing insights you can act on. It’s the strategic layer that turns data into direction. ### Can I customize Media Intelligence Services to my team’s exact needs? Yes, our services are fully customizable and tailored to your business. We partner closely with your team to align on goals, identify key stakeholders, and define the KPIs that matter most. Our AMEC-certified analysts craft each deliverable for its specific audience -- whether it’s a report for the C-suite or a digest for internal comms – so each team receives exactly what’s relevant to them. ### Do I need to be a Muck Rack customer to take advantage of Media Intelligence Services? Yes, our Media Intelligence Services complement our platform, adding a layer of expert, hands-on support to meet your every need.