Last month, digital executives from Hearst's 20 or so titles were summoned for an important meeting at the company's Manhattan headquarters. The pressing subject was Pinterest, how all Hearst's magazines are using it, and how they could leverage the platform. Attendees also spent a fair bit of time examining competitors' "pinning" strategies.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.
Drops Artificial Flavors, Colors and Preservatives in Fight for Healthy Image Subway Restaurants will remove artificial flavors, colors and preservatives from its menu in North America, becoming the latest restaurant chain to embrace all- natural ingredients. The change, which affects sandwiches, salads, soups and cookies, will be made gradually over the next 18 months, according to a statement from the closely held company.
The Agency Search Process Needs Modernization, Not Mixing Up Remember the wacky spin on the request-for-proposal process Aloft hotels attempted some years back called the "RFTweet"? How about ZipCar's cattle-call that included over a hundred agencies? Or the launch of Madam, a search consultancy mandating agencies use Pinterest to create "mood boards" and e-bid systems to win a brand's business?
If there's one person to thank for the ad business getting some of its sexy back, it's Janie Bryant. Because, let's face it, when Joan Holloway sashays down the hallways of Sterling Cooper Draper Pryce, it's hard to think of advertising as being mundane.
After 14 years at Boston-based Arnold, Pete Favat is heading west to take on a new challenge. The chief creative officer will join Deutsch, Los Angeles in mid-October. He replaces Mark Hunter who left the Interpublic Group of Cos. agency in March of this year after a two-year stint at the shop.
For more than 100 years, it's been touted as "The Standard of the World," but Cadillac's marketing team now wants to portray the luxury auto in a new light. Executives familiar with Caddy's ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny.
Even before his longtime rivals Maurice Levy and John Wren publicly announced they were merging their companies, Publicis Groupe and Omnicom Group, Martin Sorrell was plotting his next move. The chief executive of WPP sent a flurry of code-red notes commanding senior agency leaders to do a "conflict analysis" to identify any accounts the merger could render vulnerable.
Here's a cheat sheet to help you understand the facts and implications of the biggest merger to ever occur in adland. Proposed name: Publicis OmnicomGroup Top brass: The senior leadership is also rather senior in age. Maurice Levy, 71, and John Wren, 60, will serve as co-CEOs for the first two and a half years of the deal.
Coca-Cola knows just the right thing to say to the right crowd. Chairman-CEO Muhtar Kent and EVP-Chief Marketing and Commercial Officer Joe Tripodi told attendees at a seminar at the Cannes Lions International Festival of Creativity -- many of whom hailed from ad agencies around the world -- that they don't want to get mixed up in the current trend of big marketers extending the time it takes to pay ad agencies.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".