Rupal Parekh on Muck Rack

Rupal Parekh

New York City
As seen in: Advertising Age

Many Magazines Racing to Capitalize on Pinterest

adage.com — Last month, digital executives from Hearst's 20 or so titles were summoned for an important meeting at the company's Manhattan headquarters. The pressing subject was Pinterest, how all Hearst's magazines are using it, and how they could leverage the platform. Attendees also spent a fair bit of time examining competitors' "pinning" strategies.

Here's How to Tell What's in The Honest Company's Products

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday.

Subway Goes All-Natural as Industry Follows Chipotle's Lead

adage.com — Drops Artificial Flavors, Colors and Preservatives in Fight for Healthy Image Subway Restaurants will remove artificial flavors, colors and preservatives from its menu in North America, becoming the latest restaurant chain to embrace all- natural ingredients. The change, which affects sandwiches, salads, soups and cookies, will be made gradually over the next 18 months, according to a statement from the closely held company.

Lyft's 'Wildcard' Call to Small Shops Is Bad for Adland

adage.com — The Agency Search Process Needs Modernization, Not Mixing Up Remember the wacky spin on the request-for-proposal process Aloft hotels attempted some years back called the "RFTweet"? How about ZipCar's cattle-call that included over a hundred agencies? Or the launch of Madam, a search consultancy mandating agencies use Pinterest to create "mood boards" and e-bid systems to win a brand's business?

An Interview With 'Mad Men' Designer Bryant

adage.com — If there's one person to thank for the ad business getting some of its sexy back, it's Janie Bryant. Because, let's face it, when Joan Holloway sashays down the hallways of Sterling Cooper Draper Pryce, it's hard to think of advertising as being mundane.

Pete Favat Named Chief Creative at Deutsch, Los Angeles

adage.com — After 14 years at Boston-based Arnold, Pete Favat is heading west to take on a new challenge. The chief creative officer will join Deutsch, Los Angeles in mid-October. He replaces Mark Hunter who left the Interpublic Group of Cos. agency in March of this year after a two-year stint at the shop.

Cadillac to Car Buyers: If You Work Hard, You'll Get Lucky

adage.com — For more than 100 years, it's been touted as "The Standard of the World," but Cadillac's marketing team now wants to portray the luxury auto in a new light. Executives familiar with Caddy's ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny.

How WPP Will Go After Its Soon-To-Be-Bigger Rival

adage.com — Even before his longtime rivals Maurice Levy and John Wren publicly announced they were merging their companies, Publicis Groupe and Omnicom Group, Martin Sorrell was plotting his next move. The chief executive of WPP sent a flurry of code-red notes commanding senior agency leaders to do a "conflict analysis" to identify any accounts the merger could render vulnerable.

Publicis Omnicom Group: All the Facts You Need to Know

adage.com — Here's a cheat sheet to help you understand the facts and implications of the biggest merger to ever occur in adland. Proposed name: Publicis OmnicomGroup Top brass: The senior leadership is also rather senior in age. Maurice Levy, 71, and John Wren, 60, will serve as co-CEOs for the first two and a half years of the deal.

Coca-Cola Sees Payment-Term Extensions As Troubling Trend

adage.com — Coca-Cola knows just the right thing to say to the right crowd. Chairman-CEO Muhtar Kent and EVP-Chief Marketing and Commercial Officer Joe Tripodi told attendees at a seminar at the Cannes Lions International Festival of Creativity -- many of whom hailed from ad agencies around the world -- that they don't want to get mixed up in the current trend of big marketers extending the time it takes to pay ad agencies.
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Jul 25, 2016

RT @jhsilverman: *goes to register goofy hat twitter account*

Jul 21, 2016

#notmyvoice but also #notmyneck. serious question needing serious press attention: why does his neck not move independently from his body??

Jul 21, 2016

RT @theanthonyking: This is the first time I've ever been scared to death and bored to death at the same time. #RNCinCLE

Jul 20, 2016

RT @ODONNELLAGENCY: It's our job to notice innovative design when we see it. Creative safety. Who knew? #aasmallagency https://t.co/18AlJLlXox

Jul 20, 2016

RT @Digiday: Beyond native: How the NY Times plans to turn T Brand Studio into a full-fledged agency  http://trib.al/i86RMDt 

Jul 20, 2016

Huh. "Half of our 40-year earnout is not tied to revenue, but to great work" - @Josemolla

Jul 20, 2016

"We are in the service business; perception is key" -- @adage Small Agency Conf. Strangely, so many shops live in a bubble + forget this!


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