#B2B marketer, consultant, educator, speaker, author of 1. B2B Data-Driven Marketing 2. Maximizing Lead Generation and 3. Trade Show & #EventMarketing

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@RuthPStevens — 8,659 followers, 5,390 tweets

Sales needs to help customers simplify the buying process. For customers that report a high degree of “buying ease,” the suppliers selling to them are 62% more likely to win a high-quality sale—a bigger solution, at a wider margin.  http://ow.ly/jBFD30h0hui  #B2BSales #marketing
Design an outbound message strategy to prospects to describe your solutions and offer to help.  http://ow.ly/T0jM30ggfhp  #B2BMarketing
For a convenient round-up of the top applications in modern data-driven consumer marketing, check out my 6-page white paper, commissioned by Infogroup. @Infogroup (With webform.)  http://ow.ly/UZc830hxu4r 
Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? Download the white paper "5 Marketing Must-Haves"  http://ow.ly/OqbP30gJoXI 
Understanding millennial buying behavior will be key to success. They are now responsible for researching and influencing 65% of purchase decisions. It turns out that the first place they look for solutions is on social media.  http://ow.ly/8dwS30hxqvC  #B2BMarketing #millennials
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