Part of the process for becoming a member of The Leading Hotels of the World is an interview that delves into expectations from the relationship. When Ted Teng, president and CEO of Leading, asked one hotel owner why he wanted to join the organization, he answered, “Because I don’t want to lose my identity.”“That’s powerful because it tells us what our mission is,” Teng tells Luxury Travel Advisor. “It tells us that the execution of what we do should never encroach on a hotel’s identity.
If you’re in the travel agency business, there is a good chance that you’re dealing with the issue of consolidation. Perhaps your competitors have rolled up into a much larger entity and now have more buying power from suppliers than you do. Or maybe your business was part of a mega-merger and the name of your agency is now the same as many others across the country. If you’re facing either of the above scenarios, I have two words for you: Stay unique.
Have you noticed that we increasingly make every effort to not communicate directly with other people in our daily lives but that when we go on vacation we yearn to connect with others, and, in some cases, are willing to pay extra to do it? Apps and e-mail help us avoid direct interaction. Many of us rarely answer our phones; we’ll even stare at it as it rings, wondering who has the gall to bother us without asking first.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".