Flash forward almost a decade into our relationship and things have drastically changed. This is why I'm breaking up with you. I can't continue to be a part of your downward spiral of trying to please everyone. It's just not me and it's not what I want to be a part of. I wish you all the luck in life and I know you will make lots of people happy, I just can't be one of them. It's not you; it's me and I'm moving on. That's why the above letter was so hard to write.
I’ve spent the last 10 years in digital marketing. I promise you that the industry has changed significantly in that time. There are some things, though, that are still the same. These are the dealings with small business owners. Somehow many local business owners seem to be unaware or reluctant to embrace the digital world we live in. I’m always shocked when I encounter companies that don’t have a website.
I love a company who under-promises and over-delivers. It's extremely rare to find that these days. Last year, on my 37th birthday, my wife bought me a Fitbit Alta. It's a smaller version of the original Fitbit. I was gaining a little weight and I wanted to track my daily footsteps so I could make sure I was moving around enough each day. At the time, I worked from home so besides my workouts, I didn't have far to walk. From the kitchen to the study is about 40 steps in my house.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".