Wall Street Journal consumer goods & retail reporter. London via NYC+Bangalore. saabira.chaudhuri(at)wsj.com

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@SaabiraC — 2,754 followers, 1,417 tweets

Lego is setting its sights on China and digital play to help offset a slump in mature markets like the U.S.:  https://www.wsj.com/articles/lego-clicks-with-chinas-tencent-to-develop-online-games-1516023384 
The hottest thing in consumer goods advertising right now? The old-school weekly advertising circular:  https://www.wsj.com/articles/the-hottest-targeted-ad-the-weekly-circular-1515666601  via @SarahNassauer
Unilever created a fake shampoo brand, hired Ayurvedic doctors to make soap from cow's ghee and whipped up a copycat high-protein ice cream to fight scrappy local upstarts: https://t.co/bHLtrzT3kp
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