It’s a shameful thing to be a sap in these hard-edged times. Publicly I’m as cynical as anyone—unshockable, jaded, mocking. But in my heart I like feel-good. I don’t enjoy rooting against anyone, whether it be a candidate or an opposing team. Secretly, I’d give everyone a participation trophy. And I love a happy ending. But I’m also a total sucker for gossip, which poses something of a moral problem.
I recently asked several chefs and friends who cook about the cookbooks they loved as children. Mollie Katzen’s “ Pretend Soup and Other Real Recipes ”—a sort of junior “Moosewood Cookbook”—was popular among the Brooklyn thirtysomething set. A slightly younger group recalled the “ Alpha-Bakery Gold Medal Children’s Cookbook ” or the original “ American Girls Cookbook ” which, although a tie-in, seems quaintly uncommercial by today’s standards (there were only three dolls!).
For many years now, I’ve collected Career Romances, books published from the 1940s to the 1960s with titles like “Aerospace Nurse,” “Weddings by Gwen,” “Jinny Williams: Library Assistant” and “Hostess in the Sky.” Written for young women to educate them about different industries, they’re as entertaining as they are historically interesting — sociology lesson and soap opera.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".