On 28 April, L’Oréal announced it had withdrawn iconic makeup brand Shu Uemura from the UK market, including its e-commerce site (though not its haircare). I wasn’t wholly surprised: for me, Shu had quickly lost its way following the 2004 acquisition by L’Oréal, which had tried to turn what is essentially a cult professional artistry brand into a commercial player with mass appeal.
I am a 42-year-old woman with an upcoming awards ceremony, three weddings (one my own), several important work engagements, a holiday in the unreliable British climate and some pottering about, doing bugger all. I have spent weeks browsing your wares, both online and in your bricks-and-mortar stores. My question for you is this: where, in the past five years, have all the clothes gone? Let’s begin with sleeves, for these cast a shadow over my entire shopping experience.
Iâ€™ve been dying to tell you about these for ages but the truth is, I was in such a state of option paralysis about my slogans, that I didnâ€™t have a sweatshirt to photograph for a post. Now, as you can see, I do. Twice. And so Iâ€™ll start at the beginning. Earlier this year, my friend Lisa Macario went on the Womenâ€™s March in London with her teenage daughter (Pool column here).