Mid-November is a tricky time to navigate. If you took cues from the shops, you would think it was Christmas Eve already – the M&S I pass through on route to the Independent offices has been bedecked in trees, twinkly lights and gift displays for weeks – and that you should have done all your shopping and be sitting on the sofa eating Quality Street watching the Victoria Christmas special.
I originally started this by saying that there would be some corks popping at Channel 4 this week. Its Bake Off has delivered record audiences for the channel (the most watched show since 2011’s Big Fat Gypsy Wedding) and viewers and critics have taken to the line-up of Prue Leith in the Mary Berry posh matriarch role and Sandi Toksvig and Noel “Mighty Boosh” Fielding taking over the roaming presenter stuff from Mel Giedroyc and Sue Perkins.
Semi-final klaxon! We were down to the final four this week. That meant we got more of a crumb-by-crumb view of Sophie, Steven, Kate and Stacey’s bakes. We also got more superlatives than (ever) before. Producers seemed particularly keen for us to note that Channel 4's first series isn't just any Bake Off, it is much harder than the child's play that was the BBC’s version.
If you're wondering what's new on the telly this week, I can thoroughly recommend Netflix's #Godless. It involves a trigger-happy Lady Mary doing the Wild West thing. There's also Jack O'Connell's bare bum. Sounds odd, but it works https://t.co/mHvFo7cVFr
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".