P&O Cruises is to launch its first ever travel agent loyalty scheme. And the news is sure to get the trade talking. The Shine Rewards Club – which rewards agents for their ‘interactions’ with the brand, rather than bookings alone – forms the lynchpin of the line’s travel agent strategy for the next few years. It’s also how they hope to fill that 30% capacity rise [that the new ship will bring] with new-to-cruise guests.
MSC Cruises’ first 6,334-passenger Meraviglia-Plus mega ship – one of the two largest ships ever built for a European cruise line – is to be named MSC Grandiosa. The announcement was made today by Pierfrancesco Vago, MSC executive chairman, at the steel cutting ceremony for the ship held at the STX France shipyard in Saint Nazaire.
Did you know that while roughly 60% of people working in the travel industry today are women, the number is more than halved for those on executive boards? For an industry that is renowned for being forward-thinking and inclusive there is clearly a glass ceiling that still exists. However, things are heading in the right direction and there is an increasing amount of focus being paid to gender equality in the workplace.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".