Over the past year since I launched my business Iâ€™ve learned so much. I spent the majority of my time worrying about sales before going freelance, that I didnâ€™t even consider all the other aspects of having my own digital marketing company. Ensuring my invoices are sent, tracked and paid is obviously an important part of being your own boss, otherwise pay-day will never come. Once clients start rolling in, itâ€™s easy to lose track of whoâ€™s paid, who hasnâ€™t and whatâ€™s in the pipeline.
If you’re a particularly motivated person, you know that heading to the gym is not something to dread – it’s something to look forward to. Being able to push your boundaries and work your body into a sweat can be hard but the feeling you get afterward when your workout is done is one that is of sheer relief. The very last thing you need to happen when you hit the gym is for the gym to hit back and you injure yourself.
Being a business owner or manager is a high-pressure job role with equally high levels of responsibility. You are at the top of the ladder and the overall success of a company lies heavily on your shoulders. But don’t worry. You may well think that stress is an inevitable part of your job but you’d be surprised how many of your workplace woes are preventable or relatively simple to rectify.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".