On a Thursday morning in September, I pulled up to the east side of the UC Berkeley campus and quickly determined that it was going to be one of those days. It was only 7:45 a.m. and already parking-enforcement officers had erected white barriers, blocking off the street where I usually leave my car. I had no choice but to park where I was and walk an extra-long route to class, passing students with to-go breakfasts and police officers with bomb-sniffing dogs.
“In college, you’ll make friends for life!” said every college graduate ever. This is an old adage adults like to tell young students when they first get accepted into college. They’ll gush about the time a roommate adopted a miniature pig or when a friend came to the rescue on a date gone wrong or how a classmate ended up becoming a business partner. Former college students seem to forget the daily grind of university life — the essays and exams and expectations set by you and others.
There are nearly 30,000 undergraduate students at UC Berkeley, a number that astounds me for a variety of reasons. First, even though there are supposedly tens of thousands of us undergrads, I run into the same four people every time I step on campus. In addition, if there really are so many students, how are there are only three (okay, seven) faculty members in the entire media studies department?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".