Vicki Hawarden, current COO of Excellence Squared, was a meeting planner for much of her career. And while she always had what she calls “a standard safety and security plan” for her events, she says 9/11—and the anthrax attacks that followed a week later—changed everything. At the time, she was director of meetings for the American Association of Blood Banks. “It was the first time that I went into a venue and thought to ask them about how they control their air intake,” she said.
Close to 1,500 forensic pathology and sciences professionals, as well as nurses and legal experts, will make their way to Toronto in the upcoming days to hear about the latest advancements in the fields of death investigations and autopsies and to make connections with colleagues.
Who else is excited about the August 21 solar eclipse? The first to touch the U.S. mainland since 1979 and the first to span the continent since 1918, the eclipse will be viewable to 500 million people. I’ve already ordered the proper eye protection (which also happens to be association-approved). And, besides enthusiastic viewers like myself, the event is top of mind for many others— including some people you may be surprised by, such event planners, CVB staffers, and venue managers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".