A few weeks back, this newspaper ran a story congratulating a local restaurant that’s been in business since — are you ready for this? — 1958. Well, good for them, but pardon me if I’m not impressed. Heck, 1958 was hardly beyond yesterday for me, I was thinking, until a humbling thought crossed my aged mind: This article was not written for me or my 47,047,454 over-65 American brethren. It was written by and to impress the roughly 273 million guys and gals ages 64 and under.
There was once a holy man who came to a village. The villagers warned him that he must not go along a certain path because a venomous snake which had killed many people lived there. “It won’t hurt me,” said the holy man, and continued in the direction of the snake’s abode. Sure enough, the snake approached, reared its head ready to strike, but when it saw the holy man it prostrated itself humbly at his feet. The sage taught the snake to give up biting and killing people.
We waste an unholy amount of time applying hindsight to current events that affect us negatively. When something turns out bad, our imaginations rush to undo the consequences with all manner of “what ifs” and “if onlys,” restructuring the negative outcome to produce the possibility of a different result.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".