You could swipe through life-hacks until your fingers dissolve into a pile of activated charcoal dust, but without IRL application, your own lifestyle will stay decidedly un-aspirational. And while the gulf between the Instagram haves and have-nots may seem vast, actress and professional “have” Shay Mitchell is helping her followers approach influencer status.
Even among the surplus of eye-catching stimuli in the music video for Jason Derulo’s song “Swalla” (liquid dance floor, rainbow candy cane wallpaper, Nicki Minaj’s metallic Cyclops goggles) fashion-minded fans fixated on one prop in particular: an ombré, caped raincoat Derulo sports as he splashes around with back-up dancers – subtle product placement from the singer’s clothing line, LVL XIII. “I put the raincoat jacket in my video and I feel like that was enough [exposure].
In 1975, freshly minted Princeton grad Christopher Forbes organized an exhibition at the Metropolitan Museum of Art. He was 24, and already selling ads for his father Malcolm, publisher of Forbes magazine. “I wrote a catalog instead of a regular paper for my senior thesis and the Metropolitan Museum asked if they could have it first,“ says Forbes. “I brought a lot of my clients to the opening.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".