The brand makes its debut on television with seven TVCs crafted by Lowe Lintas. A decade ago, the concept of food delivery would only bring to mind the likes of Domino's Pizza or a local Chinese joint. Cut to 2018, with the proliferation of the Zomatos and Swiggys of today, the food delivery business is no longer an extended arm of restaurant chains; in fact, it is now a lucrative multi-million dollar business that has its own market segment to reckon with.
'Everybody knows about StayUncle,' is how the two-year-old, New Delhi based start-up markets itself on the company's website. But does everyone really know what this brand, a fast-growing cult, is all about? Essentially, StayUncle is a hotel booking website for both married and unmarried couples wherein rooms can be booked for convenient hours.
The agency's recent ad for Society Tea was a visual treat. When an ad campaign does well it becomes a talking point not just for the brand but the agency working behind the scenes as well. Similar is the case with Black Swan Life, a Mumbai based advertising agency currently buzzing thanks to a slew of creatives that it crafted for Society Tea. And so, we decided to catch up with the agency's founder and creative head, Sukumar Menon, to get to know his agency a little better.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".