Sara Holoubek is the CEO and founder of Luminary Labs, a consultancy focused on operationalizing innovation. Her firm develops strategies and innovation systems for Fortune 500 and government leaders seeking to transform their organizations and industries.
If you’ve been waiting to see if voice-enabled solutions are the real deal or a flash in the pan, wait no longer. This year alone, more than 35 million Americans will use a voice-activated assistant such as Amazon’s Alexa, Apple’s Siri, or Microsoft’s Cortana at least once a month. Now is the time to get up to speed on voice-first technology. If you’ve used it, you know it as Siri, Alexa, Google, or Bixby. But that’s just the interface.
Voice-enabled solutions are rapidly becoming part of our everyday lives. Amazon is expected to sell 113 million Echo devices over the next few years, and competitors - including the Google-Walmart alliance announced earlier this week - are offering their own devices and incentives to inspire consumer adoption. As this technology transforms the way we live, uses will shift from managing playlists to managing our purchases to navigating healthcare.
It happens like clockwork. Just as you feel that you have caught up, a new technology becomes a trending topic. Your CEO asks, "So, what are we doing?" Headlines are of no help, with some lauding the new technology as the most important invention since the personal computer. Others dismiss it with a wave. Funding data is equally perplexing, with early stage startups securing millions with no product in sight.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".