Did you know that one in four millennial women buy 10 or more candles a year? That's what Abigail Stone found after she conducted an independent study in 2016 surveying a group of women across the United States. She also knew that, according to NPD, the home scents market is a $50 billion industry. This knowledge, along with her passion for candles, all led her to create Otherland, a direct-to-consumer candle brand aimed at the self-care, hygge-obsessed generation of twenty and thirty-somethings.
If you plan on launching a new beauty brand in this day and age, there are a few things you have got to have: 1. Packaging pretty enough to be shared on social media; 2. Products that actually work (and the quicker, the better); 3. An eco and socially-conscious mission behind the brand. Love Beauty and Planet hits the nail on the head for each one of these must-haves and the best part? Every single product in the line is under $10.
The holidays are arguably the best time of the year, but it can be a super stressful season for many, what with all the travel and the shopping and the parties. When it's finally time to hit the hay, it's impossible to fall asleep without worrying what's left to be done. Thankfully, our friends at Lush have a solution, and it's not their cult-favorite Sleepy lotion.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".