It’s pretty undeniable that writing a book of any kind, from a children’s picture book to a bustier-ripping novella, is challenging. The thought of penning a multi-thousand-word tome while still running a top-flight bar program? It can seem almost impossible. For Jack McGarry and Sean Muldoon of The Dead Rabbit, though, a book from their much-lauded turn-of-the-century-inspired outpost was almost a foregone conclusion.
Duggan McDonnell knows a thing or two about promoting a book. His 2015 work, Drinking the Devil’s Acre: A Love Letter from San Francisco and Her Cocktails, has been on the lips of writers, bartenders and history buffs alike since its release, racking up heady recognitions and honors along the way. All that well-deserved recognition, though, didn’t come without a little (OK, a lot) of elbow grease. “A book’s publication is not unlike the opening of a new cocktail bar [or] the release of a new brand.
Agave spirits (like tequila and mezcal created from varietals of the Agavoideae family) are some of the most deeply important to Mexican heritage, speaking not only to the terroir of the land but the social and political history of the country. Over the past 10 years, these distillates have seen exponential growth in the U.S. market, buoyed by a swelling national desire for small-batch spirits and the country’s ever-growing craft cocktail scene.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".