While visiting Austin, Texas, recently, I spotted a beauty brand I hadn’t seen before, called Stop the Water While Using Me! The German body-care line, which includes everything from shampoo to toothpaste, wears the heart of its mission—to conserve a non-renewable resource—on its recyclable sleeve. Its name cheekily calls out one of the First World’s collective bad habits: leaving the faucet flowing when turning it off could save countless litres of water.
It’s not quite sweater weather yet, but when the office AC is blasting, it’s hard not to dream of being wrapped in cashmere or your grandmother’s crochet blanket. The latter knit is making a bit of a comeback thanks to designers like Jeremy Scott and Adam Selman, who showed retro pieces at their 2017 Resort and Spring shows, respectively. Crochet’s return can also be linked to yarn bombers, a new breed of graffiti artists using knitting needles to create consciousness-raising art.
Now that the Stanley Cup is over, playoff beards and bro flows are being shaved off and trimmed as hockey players like Sidney Crosby and Mike Fisher gear up for their off-season pastime of choice: hitting the golf course. Athletes’ superstitious body hair rituals aside, men’s grooming habits are evolving. For one, Gen Z sees makeup as gender neutral.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".