Sarah Fister Gale is a freelance journalist and ghostwriter with more than 20 years experience. She covers a variety of industries and topics, including workforce technology, human capital management, water infrastructure, project management, finance, and pharma. Her work is regularly featured in...
In April, McDonald’s Corp. showed surprising social media edge when it took its recruiting campaign to Snapchat, the mobile app that lets users exchange videos and images that self-destruct after a few seconds. The initial campaign began in Australia, where they encouraged candidates to use a Snapchat filter to try on virtual uniforms, then upload their own 10-second pitch in lieu of filling out a job application. In June, McDonald’s launched the campaign in the United States on a simpler scale.
In 2013, Mary McNevin was sitting at a table in a Signature Healthcare dining room feeding dinner to an elderly patient with dementia. At first the woman was friendly and chatty, but then she grew agitated and started swearing. “My instructor warned me that she’s prone to hitting,” McNevin said. “So I backed away.”McNevin wasn’t a nursing assistant in training when the incident occurred.
In today’s on-demand world, employees want training at the moment they need it, and they want it to align with their learning style and knowledge. That’s driving many learning technology vendors and content providers to build analytics tools that can match learning content to the needs of employees. “It’s still early stages, but analytics in training is not a fad,” said Elissa Tucker, principal research lead for APQC in Milwaukee.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".