ON MY FIRST trip to Paris, it was sticky midsummer, I’d just turned seventeen and I thought I was there to study art. But it was the street food that bewitched me. I ate like a flâneuse: a cornet of strawberry ice cream on the way to morning class, a buttered baguette jammed with ham around 11 and, from a kiosk under my apartment, tender crepes flurried with sugar or dripping with molten cheese whenever I damn well pleased. I had no idea I was so young and lucky and free.
Quick question: Are you reading these words on a phone? If the answer is yes, you're certainly in good company. According to research from the media analytics company comScore, the average American adult spent approximately 2 hours and 51 minutes on their smartphone every single day in 2017. Tally up the hours we're projected to spend on social media apps over a lifetime and the sum comes to a whopping 5 years and 4 months.
Recently, in the midst of renovating my Brooklyn row house’s kitchen, I developed a crush on a slab of stone called pietra del cardosa, a dark blue sandstone with pale whorls like cosmic dust. Inky and imperfect, it struck me as the antidote to the morgue-like expanse of white marble that greeted me each time I scrolled Pinterest for kitchen-design ideas. Never mind that the surface was prone to staining: I had to have it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".