Is it possible to plan a community; to construct it from scratch, instil it with virtues and benefits, and order it to your satisfaction? The founders of Shaker Heights, Ohio, certainly thought so: in 1905, railroad magnates the Van Sweringen brothers picked a wide place in the road and set about developing one of the United States’ first garden cities.
The revolution starts here, ladies and gentlemen; the revolution starts now. Or perhaps I should say that the revolutionary struggle in which we have all been engaged for some time has entered a new phase. Today we're unveiling guardian.co.uk/books's latest incarnation, and with it the first of a set of new tools with which we'll hopefully be able to expand the discussion we've all been having about the books we love and the books we hate.
Well, this is a little embarrassing. Back in December, when we ran a series of blogs about our favourite Christmassy books, I chose Susan Cooper's marvellously wintry The Dark is Rising, in which the hero, young Will Stanton, battles through clogging, muffling snow on a quest to gather the six signs of Light before Twelfth Night, when the Dark reaches its peak. Eight months later, the world has tipped towards the sun and we're picking our favourite summer reads instead.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".