This summer I went on a Queens food tour with a company called Culinary Backstreets. My tour guide, Esneider Arevalo, was a former chef who emigrated from Colombia to Queens in the late 1980s. Our first stop? La Espiga, a traditional Mexican tortillaria. On the weekends, they make barbacoa (slow-cooked meats) with fiery sauces. We ate tacos al pastor with fresh, hot tortillas.
People read it. Women, mostly, searching the Internet for others sharing their allegations of sexual harassment and assault at Toback’s hand. The remarkable thing is how similar all the accounts are. Toback, despite publicly denying any impropriety, seems to have had a playbook and rarely deviated from it. It would start innocuously. He’d approach you on the street, in the park, or maybe at a deli. For me, it was a copy center.
In 2003, James Toback approached me at a Kinko’s on the Upper West Side of Manhattan. I was 23-years-old and what I wanted more than anything in the world was to be an actress. I was 23-years-old, and I had moved to New York City the year before from Cleveland, Ohio and I would go to auditions, and no one ever paid attention to me. But on this October day in 2003, I was xeroxing pages of a script for an audition, and James Toback approached me and asked me if I was an actress.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".