I was enjoying an iced coffee the other day when two ladies were discussing an event. The more I listened, the more I wish I had just not eavesdropped. Or, to put it better, I wish I I was out of earshot of their particularly loud voices. It’s difficult for me to retell because their hard-to-ignore conversation was spoken in what often seemed to me to be a different language full of esoteric terminology.
I went to my first ever competitive swim meet the other day, and it happened to be the S.C. High School State Championships in Columbia. Several Fort Mill and Nation Ford swimmers won their races or stood on the podium in second or third place, and as impressed as I was with their performances, I was equally impressed that the lone press person I saw taking notes, snapping photos and interviewing swimmers was Fort Mill Times correspondent Mac Banks.
One of the main reasons we moved to Fort Mill was for the reputation of the school system and I have to say that we’ve not been disappointed at all! A testament to that is how I don’t trudge off and dread when the open houses occur. Where I expect to enter a school listening to dirges and see educators glumly greeting hordes of parents to disseminate information that people with common sense should already know, they’ve always treated the meet and greets with smiles and excitement.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".