In the 1800s, the king of Spain was in the habit of extravagantly rewarding the civil servants and soldiers who helped tend to his far-flung empire, providing eye-poppingly large land grants to generals and back-office non-commissioned officers alike. So it was that Cpl. Don Antonio Maria Lugo, a Californio who hailed from Salinas, came into possession of 30,000 acres of prime grazing land when his service to the king was done.
Calabasas, home to some of the biggest stars in sports, music, and reality TV, has come a long way from its humble beginnings as a dusty El Camino Real crossroads named after a spilled wagonload of ripe pumpkins. At the time that possibly apocryphal incident occurred in the 1800s, western San Fernando Valley was beyond the back of the beyond, completely given over to agriculture and ranching.
McCarthy named the neighborhood after himself by removing the "Mc" and adding a judiciously placed "A" to give it a more illustrious air, and Carthay Center was born. With lots priced at $3,000 and up, twice what comparable land in Beverly Hills was priced at, the tract was aimed squarely at well-to-do Angelenos looking for a prestigious address near the fashionable new Miracle Mile shopping district to the north.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".