One of the most difficult parts of being America’s Bacon Critic is that I haven’t been able to lovingly catalogue every single bacon that I’ve tasted. My notes are legion and mostly scribbled on paper smeared with pork fat as well as ink. When you’re on the hunt for the best bacon in the country, you sample a shitload of bacon. And I ate some fantastic bacon that, while worthy in many ways, fell slightly short in one category or another.
One year ago today, the servers at Time Inc.’s Brooklyn office lit up. They grumbled for a while, and then released a thick cloud of smoke. The smoke smelled like maple syrup, and people as far away as the Waffle House in Bethlehem, Pennsylvania, could smell the syrup smell. It made them hungry for more waffles. They figured it was only New York being New York again. But no. This time, it was the birth of a special new website. A website all about breakfast.
I’ve embraced being a professional bacon critic with all the seriousness and zeal it’s required. I’ve been to the Northeast and even the Far East, to the Midwest, the Mid-South, and even the Redneck Riviera on my journeys in search of the sine qua non of bacon. I purchased a bacon-cooking device that I secretly fear might murder me in my sleep if I leave it plugged in (“I’m sorry, Scott, I can’t do that…”). I chanced upon some bogglingly brilliant bacon in a Fairhope, Alabama, roadhouse.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".