Walt Disney's Coco opens this week in much of the world after opening a few weeks ago to record-high business in Mexico. The Pixar toon, which is explicitly rooted in Mexican culture (and features an entirely Hispanic vocal cast), has already become the biggest grossing movie ever in said territory, with $48 million. But the real test is this week when the studio attempts to thrive alongside the big comic book movies and the forthcoming Star Wars episode.
The weekend final numbers are in, and Justice League opened with just $94 million over the Fri-Sun frame. That's $39m less than Suicide Squad, $34m less than Man of Steel and $9m less than Wonder Woman, to say nothing of being an insane $72m less than Batman v Superman: Dawn of Justice. There is going to be a lot of handwringing and second-guessing over the next week or so, even if the admittedly fun/crowd-pleasing actioner legs it out over the holiday.
Back in June of 1995, I was sure that Batman Forever would open with less than Batman Returns. The 1992 Tim Burton sequel had broken the opening weekend record that 1989’s Batman had set, earning $47m in its debut frame. But the film’s macabre humor, grisly violence and outright kink caused outrage from parents and traumatized youngsters, and the film nosedived for a “mere” $162m domestic total, 35% less than the $251m earned by Batman.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".