Once again 2017 was a busy year for the most dominant technology trend in business today – the Internet of Things. Gartner Research put the IoT at the peak of the hype curve in 2013 so the timely question is, “Are we in the ‘Trough of Disillusionment’ or climbing out toward meaningful adoption and business growth?” The answer this year is “No.” for some big players and “Yes.” for a few of the more agile technology companies.
I just left the keynote of AWS re:Invent 2017. This was my first re:Invent, and I was overwhelmed with the energy and passion of the 43,000+ “AWS pilgrims” who made their way to four sites along the Las Vegas strip. I say “pilgrims” because I don’t know how else to describe a situation where hundreds of people stand in line for a breakout session on “How to use containers at the edge” with no chance of entry.
Today blockchain seems to be everyone’s hammer in the world of cyber security. A Google search for “blockchain IoT” found no less than two news articles per day in September describing the many ways that blockchain can solve security problems in the IoT. Investment in blockchain startups is forecast to exceed $3B in 2017 on top of the billions being spent by established financial and technology firms hoping not to be left behind. A lot of people are swinging hammers. Big hammers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".