A new year brings an opportunity to look both ahead and back. I look to the future because I have two grandsons, ages three and five, and a granddaughter who will probably arrive before you read this. Their future knows no limits. I also look back to remember friends I’ve lost. One of life’s guarantees is that the longer we live, the more friends we will lose. During the final months of 2017, I lost two friends from my years in Oklahoma. Most recently, Rudy Miller, 83, died in Stillwater Dec. 10.
Large groups of birds usually attract attention and curiosity. If several thousand crows roost in trees above someone’s driveway, I hear about it. Or if during a mid-January thaw 400 robins show up and begin hunting for earthworms in a backyard, I’ll get a call. The frigid, cold air that moved in a few days ago triggered another such phenomenon. Gulls suddenly appeared at fast-food restaurants, mall parking lots, and garbage dumpsters. And I heard about it.
A snowy owl is a charismatic bird. Most people have heard of it, and only dream of seeing one. Virtually all birders, however, want to add it to their life list. Perhaps it’s because they so infrequently push south into the lower 48 states from their natural habitat in the arctic tundra. And at least part of their appeal can be attributed to a snowy owl’s role in Harry Potter books and movies. Birders love chasing reports of unusual birds.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".