Today Grist is switching our publishing system from one platform to another. (For those of you interested in this stuff, we’ve moved to WordPress.) It’s a big deal for us, but shouldn’t be, for you: In fact, the changes we’ve made so far ought to be nearly invisible. We haven’t altered much about the site for now. We do have all sorts of improvements up our sleeves for the coming weeks and months! But at the moment we don’t think you’ll notice too much that’s different.
I did a lot of digging around in the numbers around blogging for my book, so I’m on alert when I read a piece like Mark Penn’s look at pro blogging in the Wall Street Journal, which is getting lots of attention this morning. A little skepticism is definitely in order. Here’s the nub of hard numbers in Penn’s piece:Where do these numbers come from?
At Facebook last Wednesday night, a panel of four journalists — Laura McClure of Mother Jones, Katharine Zaleski of the Washington Post, Chris O’Brien of the San Jose Mercury News, and CNN tech writer Mark Milian — talked about how they use Facebook as a tool for journalism. What they said was smart. I’d probably do most of the same things were I in their shoes. But I had a question for them, and I didn’t get called on to ask it, so I’m going to ask it here.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".