It is a hot business idea of the moment, a growth formula embraced by General Electric Co., American Express Co., Progressive Corp. and many others. But a growing chorus of skeptics question the value of the "net promoter" concept advocated by consulting firm Bain & Co., market researcher Satmetrix Systems Inc. and author Fred Reichheld. Net promoter is a way to gauge customer attitudes toward a company or brand,...
"Someday we'll all trade this way," online stock broker E*Trade Group Inc. advertises. Now that millions of investors are, E*Trade and other online brokers are in a desperate race to keep up. Hardly a week goes by without a computer glitch disabling a major online brokerage; Charles Schwab Corp.'s system went down for 20 minutes on Monday. Yet industry executives and analysts say these outages aren't likely to end soon....
Two years ago, standing outside a half-built baseball stadium, Enron Corp. Chairman Kenneth Lay announced that the high-flying energy giant would pay roughly $100 million over 30 years to put its name on the new home of the Houston Astros. That was well before fatal questions arose about Enron's questionable finances. But after that, Enron never had a chance.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".