Staci D. Kramer has been writing about the intersection of technology with media, entertainment and sports since the days before the web. She spent the last eight years building paidContent; she was executive vice president of parent company ContentNext Media prior to its 2012 sale to Giga Omni M...
Late Monday afternoon, Arianna Huffington tweeted a picture from AOL (NYSE: AOL) headquarters with the note “Valentine’s Day transition meeting with ice cream sundaes afterward.” She’s already sent one from the AOL gym. The actual $315 million merger of the Huffington Post with AOL is weeks away but the transition is already well in gear. The First 72 Hours: The merger of AOL and The Huffington Post is a month away at best but to Tim Armstrong, it’s all about the first 72 hours.
Regulatory approval of AOL’s $315 million acquisition of the Huffington Post is still pending but CEO Tim Armstrong already has a new structure for the evolving company. The changes were set off by the plan to make Arianna Huffington president and Editor-in-Chief of the Huffington Post Media Group. Several top executives will add responsibilities as properties are shifted: Jon Brod will be the Media Group COO — and David Eun is leaving.
Some of Huffington Post‘s 9,000+ bloggers have already announced that they won’t be following Arianna to AOL (NYSE: AOL) – either unhappy about the switch from ideological startup or, as Douglas Rushkoff wrote, disinterested in writing for the big corporation for free. One set of writers is even demanding a boycott by readers and bloggers on the Left, claiming that Huffington sold it out by taking a fortune at their expense.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".