Staci D. Kramer has been writing about the intersection of technology with media, entertainment and sports since the days before the web. She spent the last eight years building paidContent; she was executive vice president of parent company ContentNext Media prior to its 2012 sale to Giga Omni M...
The internet makes it possible to broadcast breaking news at a pace unlike anything we’ve ever experienced. Unfortunately, that includes the ability to rapidly transmit reports that never should have been written, much less published. Today’s case in point: the Daily Mail‘s hasty — and largely apocryphal — report that American Amanda Knox had lost her appeal of a murder conviction, quickly captured for posterity by Malcolm Coles.
I should have been at his party, the startup's boss told me. I knew I'd missed that invite. I tweeted it, he replied. It was South by Southwest Interactive (SXSWi) in real time. Blink, miss a tweet and you may miss a party or a surprise concert or wind up in a boring session. We were chatting at a small hotel courtyard gathering given by a host who had gently asked people not to mention the location if they tweeted their plans to attend. That was the only way to keep it anything close to private.
Cable operators already deliver Netflix (NSDQ: NFLX) and Hulu over broadband but could the services now perceived as competitors wind up as part of the cable package? Time Warner Cable (NYSE: TWC) Chief Programming Officer Melinda Witmer sees it as a natural fit for two services that she views more as programmers than distributors. Asked by moderator Meg James about Netflix and Hulu, a joint venture of News Corp (NSDQ: NWS).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".