As my wife and I arrive at Cottonwood Restaurant on a beautiful autumn evening, it doesn’t take us long to notice that something is up. Gunslingers, judges, drunks, miners, sheriffs and burlesque queens mingle through an ambient crowd. We order drinks as the tables fill in: actors, wait staff and guests moving about in animated anticipation of Richard Blair’s “Streets of Truckee” concert and cabaret.
Along the flats of the Upper Truckee River between Echo Summit and Lake Tahoe lies the tiny hamlet of Meyers. And there was once upon a time when this sleepy town with a tightknit community had no public house. “Our intent at that time was to create a space where people could get together because there wasn’t too much out here except for a couple of restaurants and gas stations,” says owner Brian Levy.
It’s an established fact that people are crazy about Tahoe skiing. In search of first tracks, diehards have been known to drive in eight hours of traffic through blinding snowstorms over Donner Summit, survive on ramen for months at a time and live in their friend’s closets just to be sure they won’t have to work on a powder day. Notwithstanding these heroics, there still might not be anybody quite as passionate about skiing in and around Tahoe as Jon Rockwood.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".